Why every client can create their own solutions…

"I'm not creative", is probably the most common phrase you'll hear in the design industry.

A lot of clients say it.

So, they don't get up on a Saturday morning with ideas on how to entertain the kids that day - the kids that they didn't create. They don't cook meals that require care and timing. They don't turn up the radio in the car, put their foot down a little more and imagine they're starring in a movie or ad. They don't doodle while they're on the phone. They don't get dressed - or even choose a new tie. They don't book holidays or look forward to Christmas morning or imagine playing at Wembley. They don't decorate their homes, plant roses by the gate or buy gifts for birthdays. Of course, they do.

No one has yet been born that has no creativity in their soul. And a good designer will work with their client's innate creativity -no matter how latent - to reveal answers they can both love.

Jane Moore Page Highlights

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